Future of NIL Seems to Be Like Michigan Football’s Lakers Outing

NIL’s Next Era Looks Like Michigan Football’s Lakers Outing
Source – kark.com

It would have been illegal only a few years ago for a bunch of Wolverines to attend an NBA game in return for an Instagram post.

A lot of the talk regarding name image and likeness compensation is negative, full of doomsday predictions and sky-is-falling fears about the overall trajectory of collegiate athletics. In the social media age, there is the ongoing discussion over pay for play and its usage as a means of enticing people to visit or make commitments, but there are also routine transactions that demonstrate the system may function as a typical exchange of services.

Source – kark.com

On December 28, the Los Angeles Lakers defeated the Charlotte Hornets 133–112 in their home game. A few Michigan football players had excellent seats in section 102 to watch the action. When Trevor Keegan requested a few tickets, UM’s Champions Circle Collective was able to quickly arrange for a few players (Zak Zinter, Cornelius Johnson, and Keegan among them) to receive tickets in exchange for an Instagram story. The seats typically retail for over $500 on the secondary market. This was made possible thanks to NIL.

Co-founder of the Champions Circle collective connected to UM Jared Wangler says, “We’re able to kind of get creative when we’re putting together services that we perform for brands or entities in exchange for whether it’s monetary compensation like cash or it’s in-kind like a ticket to a game.” “Using the student-athlete’s platform to your advantage is a fantastic method to close a transaction. When people think of NIL, they often see a commercial, a Wheaties box, or a T-shirt, but there are innovative ways to use and exploit NIL thanks to the power of social media and viewing those platforms as assets that those players have produced.

For any Instagram influencer, the transaction is standard fare. Even though Keegan, who has more than 21,000 followers, doesn’t consider himself an influencer, he is appropriate in this situation.

Although Keegan has never been one to constantly post on social media to promote himself, he acknowledged that certain firms have asked him to make a lot of posts, Instagram reels, and other similar things.

Champions Circle announces the completion of an agreement via the digital portal INFLCR. Everything about it looks really typical, just like in every other area of the entertainment business where people may get paid for using their appearance. However, NCAA regulations prevented any of this activities until 2021. Wangler, a 2018 graduate from Michigan and a fullback, was not able to take part in such an agreement when he was playing.

The system isn’t flawless, and Wangler supports the drive to overhaul college sports operations comprehensively. This is one of the many issues raised in a recent message from NCAA President Charlie Baker. NIL has had success in areas other than the million-dollar agreements that make headlines. A few rows behind Lil Wayne on Thursday night, one was on show.