Red Lobster Restaurants Flounder Amidst Closures and Potential Bankruptcy
Red Lobster Restaurants | Image Credit: Gemini.Google.com
Red Lobster, the iconic American seafood chain known for its cheddar biscuits and "endless shrimp" specials, has been in rough waters lately. In May 2024, news broke that the company was abruptly closing at least 48 of its roughly 650 locations across the United States. These closures come amid rumors of a potential bankruptcy filing for the struggling restaurant chain.
Financial Strain and Strategic Missteps
Red Lobster has faced financial difficulties for years, and these issues have only been exacerbated by recent events. In 2023, the company's parent company implemented cost-cutting measures. Then, in an attempt to attract customers, Red Lobster launched a deeply discounted "endless shrimp" offer in 2023. While the pro...