Apple Issues An Apology for Contentious iPad Pro Ad

Apple issues an apology for the contentious iPad Pro advertisement
Apple issues an apology for the contentious iPad Pro advertisement

Apple has issued an apology, acknowledging that its most recent iPad Pro commercial “missed the target.”

Internet users reacted negatively to the advertisement, which Apple CEO Tim Cook shared on social media on Tuesday, claiming that it praised the devastation of human creativity and the arts by technology.

Tor Myhren, Apple’s vice president of marketing communications, expressed regret in a statement to AdAge.

Related Article: Samsung unveils the new Galaxy S24 series, which has AI-powered search and photo-editing capabilities

“At Apple, creativity is in our DNA, and we place a great deal of importance on designing products that enable creatives everywhere.” Our intention is always to highlight the various ways that iPad users express themselves and realize their ideas, according to Myhren. “We apologize; we feel that this video fell short.”

Apple declined to comment more, but it did validate the statement it gave to AdAge.

An arcade video game from the 1980s, paint cans, musical instruments, and a bust of a skull crushed by a massive hydraulic press are among the creative symbols depicted in the advertisement. Apple’s new iPad Pro is unveiled as the hydraulic press’s metal slabs rise.

“Introducing the new iPad Pro—the tiniest product we’ve ever made, the most sophisticated display we’ve ever made, and the M4 chip’s amazing power. In a post on X that went along with the video, Cook said, “Just picture all the things it’ll be utilized to make.”

The advertisement immediately drew criticism from the internet. One person said, “The symbolism of indiscriminately destroying exquisite creative instruments is an unusual choice.” Another person said, “This commercial effectively convinced me I need less technology in my life.”

Amidst rising concerns that AI might replace labor, even those in creative areas, several users deemed the advertisement to be in terrible taste. On social media, actor Hugh Grant claimed that Apple’s advertisement exemplified “the erosion of the human experience.”

AdAge reports that Apple no longer intends to air the commercial on TV.

Although Cook’s X account still contains the advertisement, Apple made a rare mea culpa.


  • Sen. Mark Warner vs. The Biden Administration: A Future Political Showdown?

    Sen. Mark Warner vs. The Biden Administration: A Future Political Showdown?

    As the 2024 presidential election looms on the horizon, the political landscape in the United States is poised for dramatic shifts and potential conflicts. Among the most anticipated developments is the emerging rivalry between Senator Mark Warner and the Biden administration. This article delves into the history, recent developments, and future implications of this political…

  • Minnesota Vikings – Historic Background and Modern Analysis

    Minnesota Vikings – Historic Background and Modern Analysis

    The Minnesota Vikings, a staple in the National Football League (NFL), boast a rich history and a passionate fan base. Since their inception in 1960, the Vikings have experienced highs and lows, producing legendary players, memorable moments, and a legacy of resilience. This article delves into the storied history of the Vikings, their evolution over…

  • Khyree Jackson Is A Rising Star in College Football

    Khyree Jackson Is A Rising Star in College Football

    Khyree Jackson has rapidly become one of the most talked-about names in college football. His journey from high school standout to college sensation is an inspiring story of talent, perseverance, and dedication. This article delves into Jackson’s background, his achievements, and what the future holds for this promising athlete. Early Life and High School Career…

  • Ice Spice Mom – The Rising Star Behind the Viral Sensation

    Ice Spice Mom – The Rising Star Behind the Viral Sensation

    The music industry is constantly evolving, and every once in a while, a new star emerges that captures the hearts and minds of audiences worldwide. Recently, one such star has made waves with her unique style and compelling story: Ice Spice. While much has been said about Ice Spice herself, there’s a growing interest in…

  • Lindsay Hubbard Announces Her First Pregnancy: All You Need to Know

    Lindsay Hubbard Announces Her First Pregnancy: All You Need to Know

    Lindsay Hubbard, the vibrant star of Bravo’s “Summer House,” has just announced some thrilling news—she is expecting her first child! Fans of the show and followers of Lindsay on social media have been eagerly awaiting updates from her life, and this announcement has certainly generated a wave of excitement. In this comprehensive article, we’ll dive…

  • Saks Fifth Avenue vs. Neiman Marcus: A Comprehensive Comparison

    Saks Fifth Avenue vs. Neiman Marcus: A Comprehensive Comparison

    Saks Fifth Avenue and Neiman Marcus are two of the most iconic luxury department stores in the United States. Known for their high-end fashion, exquisite accessories, and exceptional customer service, both retailers have carved out significant niches in the luxury market. This article delves into the history, offerings, customer experiences, and recent developments of these…