Nissan Signs R&D Agreement With Leading University to Export China-Made EVs

Nissan Signs R&D Agreement With China-Made EVs
Nissan Signs R&D Agreement With China-Made EVs | Image Credit: Reuters

To take advantage of China’s reduced production costs, the Japanese carmaker is joining international companies like Tesla and BMW in increasing the amount of automobiles they export from the nation.

Nissan Motor of Japan has revealed plans to start exporting electric cars (EVs) created in China and has signed an agreement with Tsinghua University of China to intensify research in this area.

Nissan declared that it will collaborate with Tsinghua to launch a joint research center the next year and that it would use regional assets to expedite electrification-related research and development.

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The carmaker intends to include battery recycling and charging infrastructure in its area of concentration.

Masashi Matsuyama, vice president of Nissan Motor and president of Nissan China, told reporters in Beijing that the company is simultaneously thinking about exporting its current lineup of internal combustion engine vehicles as well as future pure electric and plug-in hybrid cars that are made and developed in China to foreign markets.

According to him, Nissan is thinking of targeting the same markets as BYD and other Chinese competitors.

In an effort to take advantage of China’s cheaper production costs and boost factory capacity utilization, the firm is joining other international companies like Tesla, BMW, and Ford in increasing the amount of vehicles they export from the nation.

Over a fifth of Nissan’s around 2.8 million global car sales during the first ten months of this year came from China, a decrease from over a third during the same period previous year.

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Due to the popularity of indigenous brands and fierce pricing competition amid a quick move to electric vehicles, Japanese automakers have faced a significant sales challenge in China, the largest car market in the world, this year.

Makoto Uchida, president and chief executive of Nissan, stated in a statement, “We hope that this collaboration will help us gain a deeper understanding of the Chinese market and develop strategies that better meet the needs of customers in China.”

The establishment of the research center is a continuation of the company’s collaborative research work on intelligent mobility and autonomous driving technologies with Tsinghua, which began in 2016.